Dynamic Mail Merge
How does it work? Let's assume you are the campaign director for a national candidate and you would like to send out periodic emails to the millions of voters who support you. Sending a great looking email to lots of people is easy to do. But, to make your email stand out (and generate election day turnout), you need something more---you need Dynamic Data™. With DYNAMIC DATA™you can customize and personalize the email for each recipient based on which city they reside in and the issues they care most deeply about. The solution to meet everybody's needs is to send out ONE newsletter singing the praises of your candidate on a couple of issues, and use DYNAMIC DATA™ rules to customize each recipient's newsletter with the most relevant and compelling content (i.e. issues applicable to the individual). To use Dynamic Data™ simply go to the "Update Account" screen after you log-in and activate "Dynamic Data™." After that, when you go to the Edition Editor, you will see a new area where you can "Add and Modify" Dynamic Data™ for your edition. When you click on this link, you will be taken to a new page where you can Define your Dynamic Data™ Rules. You can have up to 999 rules per edition, and up to 99 comparisons per rule. The Dynamic Data™ feature is an extremely powerful tool to provide your recipients with personalized, relevant, targeted information about your candidate. It is available on all accounts subscribed at the $49.95 level or more. We would encourage you to give it a try --- it is another cool feature incredibly helpful in maximizing the results from your email marketing efforts! |
