Multiple List Management

As your email campaigns evolve, you will want to consider refining your email list(s) into more and more specific sub-lists. For example, a state-wide campaign might start with an email campaign to 100,000 voters. After evaluating the results of the first emailing, the next email blast could be significantly more targeted...people who clicked on cartoons or news items in the first campaign would receive an email on the hottest political issues, while voters who clicked on 'making a donation' could receive an email thanking them and offering yard signage.

As the campaigns progress, the offers would become more and more targeted---personalized emails targeting certain genders in a certain socio-economic class living in certain zip codes are not just theoretically possible---they are happening right now! If your current data mining system is not providing you with multiple list management and everything else you are seeking, we encourage you to upgrade to Cartoon Emailer!

Creating new lists based on behavior or demographics of other lists is a simple form. You can even create an A/B Split, to create smaller randomly-generated sub-lists based on your existing lists.

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